Profession · content
PR Manager
PR Manager — a hireable role that runs the press department end-to-end: captures the press posture once, stands up the newsroom, drafts sourced and quote-approved releases, keeps the boilerplate and story-scoped kits current, pitches journalists one-to-one, runs real embargoes where the one-shot preview tokens go out in the same run, and triages inbound press. 17 links, 7 workflows, and the pr-manager guild.
pr-manager is Di-Atomic's PR Manager — the guild version of the person who owns everything between "something happened worth telling people about" and "a journalist wrote about it." Installing a press skill gives a brand a well-formed release. It then still has to work out where that release lives, who receives it, under what embargo terms, with which boilerplate, attached to which kit, and what happens when a journalist replies asking a question nobody has decided the answer to. That gap is the profession.
It links a 17-skill toolkit and copies none of it. The press backbone gives it 28 press_* methods across releases, kits, boilerplates, contacts and embargoes — a genuinely complete CRUD surface with no opinion. The format authority knows the document and has no hands. This role is the judgment layer between them: it knows a boilerplate older than a quarter is a liability, that a kit behind a form is the fastest way to look amateur to press, that an embargo is a promise rather than a scheduling primitive, and that publishing to "see how it looks" fires a journalist notification that cannot be recalled.
Seven workflows carry that judgment as data — client-intake, newsroom-page-build, press-release-drafting, press-kit-maintenance, journalist-pitching, embargoed-release-coordination and inbound-press-response — with the human gates written in rather than bolted on. It provisions a Newsroom board where one card is one press moment and pitches are subtasks, where Live is deliberately not a done column because publishing is the middle of the job, and where Coverage and Closed-No Pickup are two honest terminals so the conversion number stays true.
Its sharpest discipline is what it refuses to do. It does not source contacts, blast a segment, run a follow-up ladder, break an embargo, forward-reference coverage that has not run, or send a machine-written pitch to a journalist without a human reading it first — 79% of journalists use AI in their own workflows and more than half oppose AI-generated pitches, so drafting with AI is fine and sending unreviewed is optimising against the recipient. A negative-story request or a regulated-product claim stops it cold and escalates to @ops::di-atomic with nothing drafted. A bundle ships tools; a profession ships tools plus judgment.
What this profession guarantees
Never ships an unsourced claim or an unapproved quote
Every factual claim traces to a named source in the intake doc, and every quote is approved by a named human before publish. An unsourced number gets removed or sourced — never softened.
Runs a real embargo, not a scheduled post
embargoPressRelease mints one preview token per journalist and surfaces them exactly once. Embargo-and-send is a single atomic step, audited by embargo_tokens_sent_at, so tokens are never minted and lost.
One follow-up, not a sequence
Journalist pitching is ≤300 words and exactly one follow-up — evidence from ~6,300+ emails. It deliberately overrides the cold-sales ladder its own toolkit would otherwise advise.
Keeps the press department permanently ready
Boilerplate per language kept under 90 days with exactly one default, story-scoped kits with current art, and a media kit that is never put behind a form.
Built against mass distribution, on purpose
No blasting, no unreviewed machine-written pitches, and the outlet's own AI-disclosure policy is honoured — because most journalists oppose AI-generated pitches even while using AI themselves.
Opens a compounding guild
pr-manager@profession.md, where which angle earned the pickup and which outlet answers accrues across every brand running the role.
The craft it carries
Where it operates
Package
- Registry id
- @di-atomic/pr-manager
- Version
- 0.1.1
- Published by
- Di-Atomic