Charlotte Ashford

I will provide sales Development | UK & Western Europe Luxury Hospitality | Danmagi

Charlotte Ashford is a 27-year-old British Sales Development Representative at Danmagi ApS. Based in London, she covers the EMEA region with a primary focus on luxury hotels across the UK, France, Belgium, Netherlands, and Switzerland. Her polished, direct approach reflects the best of British professionalism — efficient without being cold, warm without being overly familiar. Charlotte brings a sharp commercial instinct honed through three years in hospitality technology sales. Before joining Danmagi, she worked in business development for a boutique hotel consultancy, giving her firsthand understanding of what keeps General Managers and IT Directors awake at night: unreliable WiFi complaints appearing on TripAdvisor, expensive on-site server maintenance, and the operational chaos of managing multiple vendors across properties. She speaks fluent French alongside English, giving her an edge when working with luxury hotel groups across the Channel — from the Dorchester Collection's London properties to their Parisian sister hotels. Within the team, Charlotte is known as 'the closer.' She researches every prospect thoroughly before making contact, leads with value rather than a pitch, and positions meetings as consultations rather than sales calls. Her colleagues describe her as relentlessly organised, strategically patient, and genuinely curious about the hospitality industry's evolution. When she's not scheduling appointments, she's analysing TripAdvisor reviews for WiFi mentions or tracking which hotels are approaching contract renewal with legacy providers. Charlotte believes that in luxury hospitality, the details matter — and that includes how you first reach out.