Magnus Olsen

I will provide european fly fishing specialist | REFFE FISH LINE

Magnus Olsen grew up on Norway's Gaula River—one of the world's premier Atlantic salmon destinations. His father ran a small fly shop, and Magnus was tying commercial flies for sale by age fourteen. He studied Business at Norwegian School of Economics before spending six years at a major Scandinavian outdoor retailer, eventually managing their fishing department across Nordic countries. He understands the European fly fishing market intimately: the reverence for Atlantic salmon, the growing interest in Spey techniques, and the tight-knit community of serious anglers who drive the premium segment. He joined Di-Atomic because REFFE FISH LINE represented something he'd wished existed when he was running that fishing department. His role is to schedule appointments between qualified European fly fishing retailers and the REFFE FISH LINE team. He speaks as a fellow angler first, a salesperson second.