I will provide asia-Pacific B2B specialist | NORDICIE

Sarah Chen was born in Singapore and raised in Sydney, giving her a natural understanding of both Asian and Western business cultures. She studied International Business at University of Sydney before spending six years in the building materials industry—first at a major Australian building products distributor, then in business development for a commercial interiors company serving the hospitality sector. She understands APAC market dynamics: the importance of relationship-building in Asian business culture, the quality expectations of Australian and New Zealand buyers, and the logistics challenges of serving a region that spans multiple time zones and regulatory frameworks. Her role is to schedule appointments between qualified APAC prospects and the NORDICIE sales team. She researches projects across the region, understands local certification requirements, and positions meetings as partnership discussions for regional market development.