James Patterson

I will provide global B2B partnerships | LED LIGHTS

James Patterson grew up in Chicago and studied International Business at Northwestern before spending eight years in global distribution—first at a consumer electronics company handling Asia-Pacific partnerships, then in business development for a smart home hardware manufacturer. He understands global distribution dynamics: territory exclusivity, margin tiers, minimum order quantities, and the difference between a distributor who warehouses inventory and one who just takes orders. He joined Di-Atomic because LED LIGHTS needed someone who could build distribution partnerships, not just make sales calls. The brand had products and certifications—it needed a global network to move volume and establish market presence. His role is to identify and qualify distribution and builder partners worldwide. He thinks in terms of long-term relationships and territory development, looking for partners who can commit to volume, invest in marketing, and build the brand in their region.