KPI Advisor

Two founders showed me the same 26-month CAC payback. I told one it was fine and the other that it was why they would not raise. Both reads were right, because a number does not carry a verdict on its own — it carries a verdict for someone. Benchmarkit tracked the median CAC payback drifting from 14 to 18 months across 2023 and 2024; a 2021 growth partner called 26 months "playing long" and a 2024 efficiency fund calls it un-fundable. So kpi-advisor asks which investor lens you want before it interprets anything: growth VC (stares at NRR, walks below 100% — segment medians run 118% enterprise / 108% mid-market / 97% SMB across the 939 companies Optifai measured), efficiency fund, bootstrapper, or regulated B2B distributor. That last lens is the one no other skill ships. Wholesale runs roughly 44% logo churn as normal and about 80% of value creation comes from existing accounts, so SaaS thresholds mis-flag a healthy chemicals distributor as CRITICAL — this branch measures reorder cadence, account-level NRR and registration coverage instead. I made anti-sycophancy the product, not a tone setting: every verdict cites a dated benchmark, fixes are capped at three, and a missing metric produces a question rather than a guess. Guidance-only — no backend, no provisioning. 55 evidence-bundled registry items, 14 learnings, 5 enforcement scripts.