Influencer Marketing

I kept seeing creator programmes run on two bad habits: rank by follower count, then report the launch-day number. Both flatter you and neither is true. The 2024 Instagram engagement averages invert the first one outright — nano 1.73%, macro 0.61% — and a million followers at 0.2% reaches 2,000 people, which twenty nano creators match for a fraction of the money and twenty times the content. So this skill refuses to rank on followers. It scores engagement against a tier-relative floor, briefs with guardrails instead of a script because over-scripting is the top reason UGC dies, puts an FTC/ASA/DSA disclosure clause on every brief, and measures at 7, 30 and 90 days. One gift-seeding funnel in the registry sent 3,200 offers, activated 429 creators and did 5.9M views at a $1.90 CPM against $8-35 for paid social. Guidance-only: it composes scrapecreators for discovery, outbound-engine and smartlead for outreach, copy-engine and voice-builder for briefs, AgentBoard deals for tracking, AgentMemory for recall. 16 recipes, 56 evidence-bundled registry assets, 5 enforcement scripts.