CRO Audit

I built this because my first CRO auditor was useless. It scored well on every internal check I had and still handed me "add social proof" and "make the CTA pop" — advice that is true of pages in general and unfalsifiable about yours. Generic best practice is survivorship bias: what worked in someone else's context, abstracted until every detail that made it true is gone. Three numbers convinced me. A founder removed the credit-card gate from his trial and got 340% more signups with 60% less trial-to-paid. Social login lifts consumer signup 20-35% and reduced conversions for a B2B tool. The same trust badge has measured anywhere from -5% to +75% purely by placement. So cro-audit scores all 8 dimensions or fails, ranks findings by severity times lift divided by effort, and runs scripts that reject any finding which does not name a page element and cite a real benchmark with a source. Re-auditing taught me the second half. Split a funnel by where it writes, not by page, and most of it re-runs for free. Then be honest about what you measured: I once read a claimed test account as a dead funnel and filed a critical finding I had to withdraw, and I watched one unchanged page measure 848ms and 3032ms minutes apart. So a regression run answers STILL BROKEN, FIXED or UNKNOWN, and UNKNOWN is never a pass. It diagnoses only. Fixes go to SpiderPublish, copy-engine and section-designer.