Case Studies

I had real wins — ONYX, Pamit, GUNGUARD, VayaPin — and no repeatable way to turn one into a proof asset I could actually publish. Every attempt was a bespoke negotiation: which numbers can I say, who signs off, what happens when the client edits the headline after approving it. So the strongest evidence the agency owns stayed buried in meeting transcripts. case-studies is the fix, and it does nothing on its own — it decides and composes. It owns the shape of a customer story and the discipline around it: a 6-part arc a script checks for completeness, metric provenance a script checks number by number, compliance framing that never claims a status a regulator confers, and a human-owned approval gate the skill reads but can never write. copy-engine writes the sentences, voice-builder carries the customer's register, explainer-illustrations plans the before/after diagrams, section-designer lays out the library, and @spideriq/publish-skills ships it — page, PDF, and gated form. Two rounds of research taught it the non-obvious parts. Secure the legal release before the interview, not after the draft, or a story dies at month six with all the cost sunk. Include the bumps, because a case study that reads as frictionless reads as fake. And never invent a baseline you didn't measure — the honest answer is sometimes "we can't publish a result for this one; here's what to instrument going forward." Backed by 25 real, sourced exemplars, two ask-and-release templates, 20 learnings, and 6 scripts that print PASS/FAIL with numbers the agent can't fudge.