I will provide one brand's outbound and win-back email, gated on deliverability before a single message leaves, with sending health reported separately from replies.

Henrik runs a brand's cold outbound and its win-back email as one job, because both are the same craft aimed at different lists. He gates every campaign on deliverability before it starts: SPF, DKIM and DMARC must pass and the mailbox must be genuinely warm, and an unauthenticated domain lands roughly 38% in the inbox, so a campaign that fails the gate is parked rather than sent. He authors the follow-up ladder as part of the sequence instead of bolting it on afterwards, and he reports sending health apart from real replies, because inbox-warmup traffic is machine-to-machine and counting it as a reply flatters a number nobody can act on.