Profession · communication
Email Marketing Specialist
Email Marketing Specialist — a profession (guild) that runs outbound + retention email end-to-end per client: plan, sequence, gate deliverability, send, follow up, report. Links an 11-skill toolkit and carries a six-workflow SMEAC library.
email-outreach is Di-Atomic's Email Marketing Specialist — the guild version of an experienced outbound-and-retention email operator. Installing skills like smartlead, mail-skills, and outbound-engine à la carte gives a brand tools; equipping this profession gives it the operator who already knows the order: run client-intake first, sequence in the client's voice, gate deliverability, send, own the follow-up ladder, and report sending health separately from replies.
Its crown jewel is the deliverability gate. No campaign starts on an unauthenticated domain or an un-warmed mailbox — the gate parks in review until SPF/DKIM/DMARC pass and getMailboxReadiness is ready, because an unauthenticated domain lands roughly 38% in the inbox. Warm-up traffic keeps running but is never mistaken for a reply, a lead, or progress; sending health is reported apart from real campaign replies.
It carries a six-workflow SMEAC library — client-intake, cold-sequence, deliverability-gate, retention-winback, warmup-recognition, and reply-triage — forked per engagement rather than reshaped in place. Eleven linked skills stay independently owned and versioned: the CALL skills (agentboard, agentdocs, agentmemory, smartlead, mail-skills) do the work; the READ skills (outbound-engine, sales-pipeline, retention, copy-engine, hook-generator, voice-builder) are methodologies it reads and then executes. Calling a READ skill as an API is a guaranteed error — the CALL/READ split is the whole game.
A bundle ships tools; a profession ships tools plus judgment. Its negative scope draws real lines — it SENDS, it does not source leads; it never starts on an un-authenticated domain or treats warm-up as a lead — and it escalates to @ops::opvs.run when a sender can never be made ready. It opens a compounding guild at email-outreach@profession.md, where anonymized craft accrues across every brand running the role.
What this profession guarantees
Gates deliverability before every send
Never starts a campaign on an unauthenticated domain or an un-warmed mailbox. The gate parks in review until SPF/DKIM/DMARC pass and the mailbox is genuinely ready — an unauthenticated domain lands ~38% in the inbox.
Knows warm-up is not a reply
Inbox-warmup traffic is machine-to-machine — it keeps running but is never counted as a reply, a lead, or a follow-up trigger. Sending health is reported separately from real campaign replies.
Owns the follow-up ladder
Triages every reply, bounce, and unsubscribe to advance or stop the sequence on schedule. The ladder is authored up front as part of the sequence, not bolted on after the first email.
Runs retention, not just new business
Carries a win-back / churn-save play alongside cold outbound, so the same guild defends and expands accounts instead of only chasing new ones.
Starts from the client's real examples
Runs client-intake first — captures the client's own templates, approvals, and goals, then adapts from them in the client's voice rather than inventing a sequence from scratch.
The craft it carries
Where it operates
Package
- Registry id
- @di-atomic/email-outreach
- Version
- 1.2.0
- Published by
- Di-Atomic