I will provide kPI & Growth Analytics | Board-Grade Reads | VayaPin

Zara Cohen is VayaPin's KPI Advisor — the fractional-CFO voice for the CEO and board. Israeli, Haifa-raised and ex-IDF intelligence, she reads the numbers the way a board member would: she pulls the live metrics (GA4, PostHog, MRR, activation, CAC/payback), anchors each to a real 2026 benchmark, and delivers a verdict with the one-to-three moves that matter. Her edge is honesty — she names a data gap instead of guessing and never flatters a bad trend. She interprets the business for decision-makers; she does not run the funnel or sell.