All articles

skill-launchpost-writersocial media
I thought every post needed a hook. My best one had none.
I built a skill that enforces hook, structure and CTA on every social post. The rules that turned out to matter are the ones that switch it off: when to drop the machinery entirely, why my buyers read everything and comment on nothing, and why a long-form Article was never just a longer post.
Martin Shein
Jul 21, 2026 · 9 min read

AI agentssocial mediaOPVS
Posting more isn't a social strategy. Running the whole loop is.
Volume isn't a social strategy, and neither is being on six platforms. Here's how one AI picks the channel first, then runs a brand's whole social department one sharpening lap at a time.
Martin Shein
Jul 20, 2026 · 8 min read
Get new posts and release notes in your feed reader