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skill-launchcro-actionsconversion-rate-optimization
My audit found what was broken. Then everyone stared at the list.
Cutting a form from 11 fields to 4 lifted conversions 120%. Cutting one from 9 to 6 dropped them 14%. Both are real, which is why "reduce form fields" is not a rule. Here is the skill I built to turn an audit into a plan you can start on Monday, and why it refuses to write down 27%.
Martin Shein
Jul 22, 2026 · 5 min read
skill-launchcro-auditconversion-rate-optimization
340% more signups. 60% less paid revenue. One removed checkbox.
A founder removed the credit-card gate from his trial signup and got 340% more signups and 60% less paid conversion. He had followed the advice. That is the problem with CRO best practice, and the reason my auditor now fails its own build when it produces a platitude.
Martin Shein
Jul 22, 2026 · 6 min read
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