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profession-launchcompetitive-intelligence-analystguild-open
A competitor summary is not competitive intelligence
Most competitor tracking produces a fluent weekly document that says roughly what last week's said. I built a role that structurally cannot write it: `changed` has to be earned from a real revision pair, and a week where nothing moved is filed as a finding.
Martin Shein
Sep 8, 2026 · 7 min read
skill-launchcompetitor-watchcompetitive-intelligence
A competitor snapshot is NOT a competitor diff
A re-snapshot and a real diff look identical on the page, and nothing in the report tells you which one you are holding. Here is how I made "changed" a server-side fact instead of a writing-discipline problem, and the four numbers from 32 live probes that would each have put a confident wrong figure into a report.
Martin Shein
Aug 4, 2026 · 7 min read
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